Open Register: More small businesses are embracing online networking

June 11, 2009

More small businesses are embracing online networking

Small businesses are turning to Facebook, Twitter and other online platforms for networking opportunities, The New York Times reported. According to the April index of Discover Small Business Watch, compiled by Discover Financial Services, 38 percent of owners were a member of an online social networking community, up from 22 percent in October 2007.

A recent study for Sage North America found that 65 percent of small businesses that used social networking sites said that they felt more comfortable doing so this year than they did last year, and 51 percent said that they had acquired and retained customers because of it. More than 260,000 North American businesses currently use social networking to promote their businesses.

-- Sarah

Jun 11, 2009 9:45:51 AM | Industry Trends

1 Comment

At first I did not understand Twitter. Then I read a story about a Korean taco truck in LA that sends out alerts as to when he will be outside a night club. Hundreds line up. This one truck serves 5000 customers a night.

Great way to communicate bug infestations, sales, special offers to customer base etc.

Posted by: greg draiss | June 17, 2009 at 05:54 AM

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