Based on conversations I’ve had with retailers recently, more garden centers are turning to social networks to connect with their customers. Most stores are adopting this strategy to reach Gen X and the leading edge of Gen Y consumers. Funny thing is, they’re probably reaching a goodly amount of Baby Boomers with their efforts.
Adweek recently reported on the findings of a Harris Poll showing more adults are using online social networks. When asked whether they have a Facebook or MySpace account, 41 percent of 45-54-year-olds and 24 percent of those 55-plus said they do. So did 47 percent of the 35-44s and 74 percent of the 18-34s.
Ten percent of the 45-54s and 3 percent of those 55-plus said they update those accounts at least once a day. Twenty-nine percent of the 18-34s and 17 percent of the 35-44s said the same.
Hmmm. Maybe the time spent creating and maintaining that fan site on Facebook isn’t such a bad idea after all.
-- Sarah
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