Consumers are getting aboard the “back to basics” train—if a study from the Pew Research Center is any indication. Check out this article: “Luxury or Necessity? The Public Makes a U-Turn.”
The findings show that Americans are closely scrutinizing needs and wants. More people are putting appliances like microwaves and dishwashers in the “luxury” category. That was eye-opening to me. Times have got to be tough if time-starved Americans are putting these labor-saving devices on the “nice to have, but not necessary” list.
The report offers what could be good news for garden retailers. Two popular belt-tightening measures could have more consumers heading to your store. According to the report, 21% of those surveyed made plans to start a vegetable garden and 20% started doing yard work they used to pay for.
-- Sarah
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