Paula Biles is a writer/photographer specializing in aquatic plants. She is also co-author of “The Lotus” and former executive director of the International Waterlily & Water Gardening Society. Biles wrote the feature in the February issue of Garden Center Magazine focusing on new aquatic plants. Today she discusses how to keep water-gardening customers happy, even if “hot new plants” aren’t readily available.
Most pond owners don’t care about botanical names. They want reliable aquatics that will do well in their ponds. Yes, they may like something new or distinctive, but unless they are plant geeks, chances are good they won’t remember botanical names. The average water gardener is focused on results, not on names.
So, when gardeners read about new varieties, they need your expertise to recommend which ones will actually thrive and which ones won’t. Even more important, they need you to suggest better alternatives for their ponds. The worst thing your garden center staff can do is say, “I’m very sorry, but that’s too new for us to carry.”
Educate your staff about characteristics (pros and cons) of the latest and greatest aquatics, especially the ones that are appropriate for your zone. Also make sure staff can suggest other plants with similar qualities. Don’t let shoppers be teased by a pretty magazine photo but have to walk out empty-handed and frustrated with your garden center.
When handled with foresight, your garden center’s response to new varieties can make you shine. Knowledgeable centers can rise above box and online stores by knowing what is available. Staff can recommend new plants that will work for your customers and direct them away from any new aquatics that won’t thrive in their situations. Your garden center can build relationships with pond owners that the competition cannot match.
-- Paula Biles
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