Feedback from Proven Winners campaign indicates strong spring

Early results from Proven Winners’ consumer outreach campaign show signs of a strong spring ahead. Requests for the brand’s Gardener’s Idea Book have jumped significantly from last year. In 2008, Proven Winners received almost 7,300 literature requests from Jan. 1 to Feb. 13. This year, more than 21,000 requests have been processed during the same time period. Feedback from a consumer survey issued by Proven Winners is also promising. Approximately 56% of respondents said they’re planning to buy more plants this year. And almost 40% of consumers surveyed said they’d buy the same amount as last year.

-- Sarah