Information, please

So, you’ve got all manner of “new” and “improved” that you’re planning to spring this spring. You’re excited, and you want your customers to be excited, too. What do you do to make sure that happens?

The answer is the proverbial “(D), all of the above,” according to a recent Marketing Profs’ “Get to the Point” newsletter. The newsletter item focuses on electronic news your customers can use, but the message extends to communication in general. And, in general, you can’t over-communicate.

Citing the Service Untitled blog, the “Get to the Point” missive notes that there are a variety of ways you do/can interact with your favorite shoppers. You should use all of them to get the word out about changes at the store.

On the broader scale, if that means advertising, use advertisements. If you have a newsletter or e-letter, start cranking out a new edition. If your Web site is a regular part of the marketing process, make sure you update the site to include any/all new news. For your techno-savvy customers, a text-message would likely be appreciated.

It wouldn’t hurt, either, to paste the store with reminders your customers can see every time they walk in the doors. And don’t forget to get your staff jazzed about what’s upcoming – and don’t forget to encourage said staffers to play said jazz as often as possible.

“Communication almost always results in questions," says the Service Untitled blog. And everyone loves getting the right answers – customers included ...

 And, maybe, even, especially.

-- Yale

Comments

[greg draiss]

With all the angles ad experts are claiming to have it always gets back to the same thing.

"Talk it up and tell everyone what is going on."

Which is really basic word of mouth advertising. Since when does word of mouth have to start with our customers? Let it start with us telling the customers who in turn tell others etc.

That is true marketing.

The rest radio spots, TV spots, print ads are just that ads. Ads are the easy part.

How they are perceived by the public is marketing.

Greg Draiss
garden guru to the new middle class
(Wall Street execs living on bail out funds)