About two years ago, when the “Big G” Green movement started to shift from fancy-tickler to bona fide trend, I predicted that the “little g” green industry would be not only be a beneficiary but a leader of a national cultural shift that makes Ma Earth’s health a major priority.
I also said that practically every business in our business would embrace the planet …
… until a clearly defined set of standards convinced many that paying green was a stiff price for being Green.
That’s why I read with interest the recent OFA report on the progress — or lack thereof — of a national Standards Committee intent on defining just what is and what isn’t sustainable. The committee’s focus is on agricultural practices, which are close kin to horticultural practices, meaning that ultimately the standards wrought yon will have an impact hither.
I’m guessing that anything with the word “committee” in the title is likely to produce a result that won’t please everyone — while taking a long time to reach that less-than-pleasing fruition.
I’m predicting that whatever happens in the proverbial smoke-filled room, only some of the companies that say they are “Green” now, will be, whenever.
At which point, a lot of us writing and speaking about the industry will have to find a new pet project on which to pontificate.
-- Yale
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