Quality time trumps gifts this Valentine’s Day

Traditional gifts such as candy, flowers and jewelry will see a slight decrease in popularity this year with more consumers preferring gifts of experience and gift cards, according to National Retail Federation’s 2008 Valentine’s Day Consumer Intentions and Actions Survey.

Almost half of all consumers (48.2%) plan to celebrate with a special night out, compared to 45.3% last year, and 12.3% will give a gift card, compared to 11.3% last year. Nearly 48% will buy candy, 35.9% will buy flowers and 11.8% will buy clothing.

-- Sarah

Comments

[aj]

that sounds amazing.