Greenleaf Nursery in Park Hill, Okla., will introduce a marketing program this spring designed to appeal to Generation X and Y consumers.
O2: Planting for the Future targets busy families with school-age children. Program materials emphasize the importance of oxygen and its role in the ecosystem. Greenleaf will offer plant tags, banners and point-of-purchase materials supporting this initiative.
The program is exclusively available to independent garden centers during its first year. Garden centers interested in the program can contact the local Greenleaf Nursery sales representative for more details.
-- Sarah
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