I wouldn’t call myself one of the early adopters of new technology and media. I’m more of a wait-and-see type who sits back and lets the geek squad work out the bugs for the first year or two, then I’ll jump onboard and see what all the hoopla is about.
As part of that role, I’ve been standing in the shadows wondering if these blog thingies are a flash in the pan, or are they for real. These statistics, from Blog World Expo, have pretty well convinced me that blogging is here to stay, and if you’re not part of it, why not?
- More than 12 million American adults maintain a blog.
- More than 57 million Americans read blogs.
- 1.7 million American adults list making money as one of the reasons they blog.
- 89% of companies surveyed say they think blogs will be more important in the next five years.
- 9% of Internet users say they have created blogs.
- 6% of the U.S. adult population has created a blog.
- Technorati is tracking more than 70 million blogs.
- More than120,000 blogs are created every day.
- There are more than 1.4 million new blog posts every day.
- 22 of the 100 most popular Web sites are blogs.
- 51% of blog readers shop online.
- Blog readers average 23 hours online each week.
-- Kevin
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