In my case, the good old days would be the ’80s and I find myself seeking brand new memories of my childhood in the oddest of places. I mean, really, who would have thought one of my favorite CDs, which features all sorts of ’80s hits, could have come from the gift section of my supermarket? Did I mention, there’s an entire store in the mall dedicated to nostalgia? I’ve spent many an hour (and dollar) in Past & Presents.
It’s not just the ’80s that are making a comeback. I have started to notice endcaps, product bins, signage for products that span the ages (as it were) back to at least the ’40s. I ducked into a feed store the other day and found myself eye-to-torch with Rosie the Riveter memorialized on a tin sign, complete with hanging hole. They had an entire well-stocked display that also included Felix the Cat, Betty Boop and Lucille Ball. They also had a pretty cool little side of mini gas pumps from who knows when (I’m much too young for that!) and corresponding panel-side delivery-type trucks and cars a la Dick Tracy. I couldn’t resist buying a few things.
I know I’m not the only one who has this fixation on the good old days. It’s a rampant, well-earning sideline. I love to be surprised by finding treasures such as unexpected nostalgia where I least expect it. Maybe your customers will, too.
-- Jennifer
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