May 14, 2007

Retailers use science to find right price

Formulas based on physics principles are helping retailers modify prices and predict shopper behavior, USA Today reported.

Some stores are letting computers set prices based on these new models. Software companies are hoping to also sell this system to banks as a way to help set prices for mortgages.

-- Sarah

May 14, 2007 7:20:50 AM | Technology

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